Simple, transparent pricing
No complicated licences. No paying every time a patient books online. No surprise bills for using the features that make i-Clarity better.
Before the numbers
You already know this one. You've said it a thousand times — to the patient eyeing the cheapest lenses, to the one who found a £99 hearing aid online. "You'll wear these every day for two years. Don't judge them on the price tag."
Same rule, applied to your practice. When value is missing, all you can compare is price. But price is a one-time thing — cost is a lifetime thing.
We're not the cheapest. But we absolutely guarantee there is no one who comes close on value.
We genuinely don't want you to save £50 a month and inadvertently drop an anchor in your business. Every price below buys the platform, the people, the migration, the support and the allowances — read it as what your practice gets, not just what it pays.
Choose the level of i-Clarity that's right for your practice — with generous usage included as standard.
Optometry or audiology — one price. Add the second discipline for £145 / month per location.
£165/ month
per location · single discipline
Everything you need to run the essentials.
Included every month
Clinical Records +£100/month
£265/ month
per location · single discipline
Everything you need to run your practice.
Everything in Core, plus:
Included every month
Clinical Records +£100/month
£395/ month
per location · single discipline
The complete i-Clarity platform.
Everything in Pro, plus:
Included every month
Clinical Records included
No clinical add-on.
No online booking fees.
No communication management fee.
No paying every time someone makes an appointment.
Usage
We don't want you worrying about whether sending a message, using AI or allowing a patient to book online is going to add another charge to your bill.
That's why every i-Clarity plan includes a generous allowance for the services you use every day.
If your usage scales beyond your included allowance, you simply pay for what you use above it.
No bundles to buy. No unexpected upgrades. No complexity.
Need more?
Every plan comes with an included monthly allowance. If you grow beyond it, additional SMS and AI is charged transparently at cost-effective usage rates — or pick a bundle. Online bookings are unlimited with Enterprise.
Reminders, recalls, confirmations, campaigns. UK numbers.
No surprises. Just software that scales with you.
Bundle prices are indicative and confirmed on your quote. Every plan's included allowance comes first — bundles only ever top it up.
Looking for AI bundles? See AI pricing.
The process
We get to know your business, challenges and goals — and only recommend i-Clarity if it's genuinely the right fit.
We complete a full data transfer and configure the platform around how your practice actually works.
Role-based training and hands-on support, so your team goes live confident — with your data ready from day one.
Bring your current costs to a relaxed, no-obligation discovery call with the people who own and run i-Clarity. We'll show you what the number actually buys — and if it's not right for you, we'll say so.